About Us

We’re a team of passionate-foodies-on-a-mission.
We eat crazy ideas for breakfast. Then we spend our days inventing and launching new food products that no one has thought of before. But we don’t take ourselves too seriously, because what we do goes way beyond the idea of work – or even the idea of fun – it’s an absolute thrill. We’re helping break through to a new global, sustainable diet that makes everyone’s lives better – human and animal.